October 6, 2020 
As competition in the online marketing sphere increases, so does the need to improve and grow your business, especially on social media platforms like Facebook; hence, chatbots suffice.
Chatbots have been around for quite some time now, but with the advent of artificial intelligence in bots like Zebrabuzz, it has taken on a new and better look.
Just like the newest toy, chatbots are now in demand due to their many benefits. It is, therefore, no surprise that bigwigs like Google, Amazon, Facebook, and many others have adopted them.
There are many platforms in which businesses use to market their products today, and one of them that give the best opportunities is Facebook.
In fact, the platform already has its own bots in Facebook Messenger chatbots, indicating how high this innovation is held.
And with over 2 billion active users on the platform, you will be hardpressed to find a better place to do business than on Facebook.
Facebook Messenger chatbots are not the only reason your business needs to use Facebook; there is also Facebook Messenger marketplace which boasts over 800 million users monthly.
Chatbots have all the things your business craves; can build massive email lists, increase traffic, speedy and efficient customer service, personalised customer experience, generate quality leads, and many other things you want and need in your business.
Any marketer that is not trying to grow their business on Facebook, especially with chatbots, is seriously missing out.
However, there are certain ways it should be done and procedures to growing your business on Facebook with the use of chatbots. We will explore some of them in this writing.
How to Grow Your Business on Facebook with Chatbots
Now to business, how do you grow your business on Facebook using chatbots? Here are some ways you should go about it:
Personalise Your Content Delivery
If you want to grow your business on Facebook with the use of Chatbots, ensure you personalise the way you deliver your content.
Whether in business or our personal lives, people always want to feel important, to feel a part of something big and nice.
Often we see businesses delivering contents with a “one size fits all” format. However, for a 21st-century marketer to grow and improve their business on Facebook, you must use chatbots to deliver personalised contents.
Artificial intelligence in chatbots like Zebrabuzz makes them capable of performing this with great efficiency.
Chatbots, especially the intelligent ones that have artificial intelligence can deliver your contents, whether products, services, or offers in a personalised way, especially for the customer.
To achieve this, here are some tips that can help you on the way:
Approach Customers using their first name
Gather User Data to deliver preferred content
Approach Customers using their first name
It may sound cringe using your customers’ first names, nicknames etc. when referring to them plays a part when you want to grow your business on Facebook with chatbots.
Part of personalising experiences is making the customer feel comfortable. However, do not overdo it as it may become uncomfortable to some customers when their names are plastered all over the chat.
Gather User Data to deliver preferred content
This is most effective for return customers. AI chatbots are so intelligent that they can keep records of a customer after they have used your business at least once.
Their preferences, choices and orders are stored so when they return, products and services that are similar to what they usually buy are displayed.
This way, customers will not get frustrated when navigating through your websites.
Concerning data gathered from user preferences and choices, the controversy about the application of user data is being taken seriously by chatbot companies like Zebrabuzz with a serious and dedicated application of the EU General Data Protection Regulation in protecting end user’s data.
Answer Frequently Asked Questions (FAQs)
Another smart way to grow your business on Facebook with chatbots is by ensuring your bot is best equipped to answer the Frequently Asked Questions (FAQs).
Frequently Asked Questions are the perfect indication of what bothers your customers most.
Therefore, ensuring your bot can answer all the questions satisfactorily is a great way to get started with growing your business on Facebook.
Asides Frequently Asked Questions, there are also some queries chatbots can help answer. Questions like your opening time or hours of service, location(s), services you render, product availability, human contact info, and discounts, among many others.
Create Bond between Your Business and Customers
Chatbots are always available, and this is a strength that should be used to full effect. Asides ensuring your customers are served in record time, chatbots can also be used to create strong bonds between a business and its users.
To grow your business on Facebook, equip your chatbots by ensuring it is entertaining. Naturally, a chatbot knows how to engage customers.
However, you must strive to ensure the engagement does not bore or frustrate your users. By making engagements fun as possible, you are creating a bond.
Some chatbots even have programmed and simple games which customers can play. You would be surprised that some clients will come to your page simply to play games, hereby increasing your business traffic.
Customers may even come to play games and find something that interests them, eventually patronising you.
Asides games, humans enjoy fun facts, holiday guides, jokes, interesting blog posts, among many others.
Integrating all these into your chatbot will make engagements smooth with customers.
Also, another way to make use of chatbots availability to build strong bonds with your audience is by regularly sending your customers updates about products and services.
You can also equip your chatbot to check up on customers, especially if they have not visited your page for a long time.
All these will contribute to ensuring you are not far away from your customers and you will always be the first point of call should they need a product or service you offer.
Allow Customers to Make Purchases on Facebook
If you want to grow your business on Facebook with chatbots, ensure customers can make orders and payments on the platform, especially using the Messenger app.
Facebook ranks as the most used social media site in 2019, having 2.23 billion monthly active users.
Therefore, there is an increased likelihood that most of your customers use the platform either for work or leisure.
With the rate at which people spend a lot of time on Facebook, ensuring that your business can be easily accessed and goods can be bought without having to leave the app to your website is a great way to grow your business.
When your customers do not have to close their Messenger app, and can easily navigate to your page, browse products, make orders and payments, you set yourself to become the favourite online store quickly.
In conclusion, there are several ways you can grow your business on Facebook with chatbots, and these steps are a great way to start. The chatbot industry is still being developed, but with all the many functions and benefits, there is no better time to start than now.
