There is a lot of giddiness surrounding conversational marketing nowadays; why? They are simply the new way to do business.
Conversational marketing means using real-time conversations and dialogue-driven activities to interact and engage with users, customers, and visitors via online channels.
With conversational marketing, customers do not have to go through the agony of waiting days, and sometimes weeks, for a response.
By using targeted and personalised messaging as well as highly intelligent chatbots like Zebrabuzz, you can engage your users and customers in real-time whenever they are on your website.
Instead of relying on lead capture forms, conversational marketing aims at using the experience of a real-time conversation to build relationships with users and customers.
Real-time conversations allow you to achieve so much within a short frame of time. You can provide immediate solutions to users’ problems in record time which will go a long way in showing how committed you are to customer service.
Conversational marketing is productive because it uses the experience of a personalised real-time conversation to make it easier for users to engage your business which will drive-up user engagements and in the long run help you convert these leads faster.
This means that conversational marketing will not only bring customers as leads, but it will also bring quality, qualified, and useful ones.
Benefits of Conversational Marketing
- Helps You Learn More About Your Customers
- Increased Conversion Rate
- Improved Customer Service
- 24/7 Availability is Assured
- Shortens the Sales Cycle
Helps You Learn More about Your Customers
Speaking with a person will naturally help you understand them better. It will help you learn something about the person as well as gather information from the person.
The same thing goes for conversational marketing; it helps you gain insights about your users and customers. Chatbots, for example, will help you learn more, gather data and information about your customers.
The data might be their preferences, what they are interested in, what they will like to see or be recommended whenever they come to patronise you when they like to message, and many other details.
Once you know these and many other details about your customers, it makes their experience with your business a lot smoother.
Increased Conversion Rate
Talking to your customers increases the chances they will patronise your business. You are more likely to convert visitors into customers when you have conversations with them.
Customers find it easier to enter into a conversation to discuss whatever they want than having to fill forms which will mean they wait for answers.
With chatbots readily available, your customers have a program that is ready to interact, engage, and attend to them; they will no longer have to fill lead capture or submission forms before getting responses.
As the likelihood of getting a response quickly increases, this will improve user experience, drive up customer engagements and in the long run, lead to conversions.
Improved Customer Service
Conversational marketing improves the buying experience of your customers.
You give your buyers a smoother experience with your business when they do not have to wait for call-backs or go to the FAQs page to scrape for answers and can interact with your business at any time through convenient means of communication like chatbots and video calls.
Customer satisfaction, in some cases, goes beyond the product or service; it is more about the buying experience and how smooth it is for customers.
24/7 Availability is Assured
While conversational marketing involves tools like live chat and chatbot, the latter assures 24/7 availability due to its nature.
With chatbots, your business is readily available to have real-time conversations with your customers, and this is one of the benefits of conversational marketing.
It is beneficial for your business and the image it projects when your customers can always reach you to have a dialogue with you on any issue.
These are the margins that separate great businesses from ordinary ones.
Shortens the Sales Cycle
Since conversation takes place, you have cut a huge chunk out of the time it normally takes for sales to be completed.
Real-time conversations cut the waiting time of forms, emails, or even scheduling a call time that will be convenient for both parties. Within a short frame of time, you will be communicating more information.
Conversational Marketing Live Chat
A Live chat tool is an app or software that you can integrate into your business website, which will allow users to send real-time direct messages to you or your representative.
With live chat, your customers can get immediate responses to the questions and can also enjoy real-time engagements. However, live chat requires the availability of human support to function properly.
Conversational marketing live chat is like having a human agent that is on hand to chat with customers.
When a customer is navigating through a business website or page, they do not have fill forms to lodge complaints or make requests.
If the business has a live chat feature enabled, they can easily send a message and expect to get a reply immediately from the human representative available.
Conversational Marketing Chatbots
A chatbot is an artificial intelligence (AI) program that can simulate conversations with users on mobile applications, websites or messaging platforms.
Chatbots combine natural language processing, machine learning with pre-programmed responses to have conversations with customers.
Implementing chatbots, especially highly intelligent chatbots, is a great way to use conversational marketing.
Like live chat, chatbots engage and interact with your customers, but without the limitations that come with human agents and representatives.
Advantages of Chatbots in Conversational Marketing
Chatbots are very useful in conversational marketing, and they yield brilliant results for businesses.
There are many reasons why marketers choose to use chatbots as a tool in their business’ conversational marketing.
Here are some advantages and benefits of chatbots in conversational marketing:
- Always Online
- Can Provide Valuable Customer Insights
- Use Customer Data to Better Buying Experience
- Build Strong Customer Relationships
Perhaps this is one of the strongest benefits of having chatbots – their availability. Chatbots are not affected by the limitation of being unavailable at some specific times.
Chatbots work 24/7 and are always available to engage customers even while you sleep. They carry this into conversational marketing which means your business can be easily accessed at any time by your customers.
Indeed, there is no such thing as a “closing” time for a 21st-century online business any longer. You can initiate conversations with a chatbot at any time of the day and get a response immediately.
Can Provide Valuable Customer Insights
Chatbots are highly intelligent and can collect customer data from real-time conversations. Information gotten from your users will help you know more about them which will help you serve them better.
It will also help you know more about the buying behaviour of customers towards a particular product or service and how they are taking any policy you may have put in place.
Chatbots will generate insights like how much time users spend on the pricing page and many other data. All these insights add up to give your customers better conversational marketing experience through the use of chatbots.
The data gotten will also give valuable insights as to how some of your products, services, and policies are doing.
Use Customer Data to Better Buying Experience
For instance, information like the preferences of users and what they like to buy will help you recommend products to them during real-time conversations which will be a form of personalised marketing.
This will build stronger relationships between a customer and your brand as chatbots will make navigation through your website and business page smooth and easy.
The most important thing to note is that conversational marketing has several benefits, and using this method of marketing will only yield strong and massive benefits for both your business and your customers.
Learn More About Conversational Marketing Here