Realistically, Facebook is no longer interested in letting you market your Facebook page for free. You now have to spend some money to reach the kind of level you want your page to be on.
However, if you are okay settling with a few customers and sales here and there, there are a few options that you can use to market your product for free.
Although you need to spend some money to successfully market your Facebook page to a wide and far-reaching audience, you can still find some success with these few options.
Also, if you are going to spend money, you no longer have to spend so much. There are certain marketing tools that you can use to market your Facebook page for only a fraction of what it would normally cost and get double the benefits of what others get!
For instance, you only need a subscription of not more than $14.99 monthly for some marketing tools like Zebrabuzz AI chatbot which will give you unlimited access to a wide range of features that can take your page to your customers and beyond.
As a perk, it comes with a free 14-Day to 1-month trial which after its expiration, you can decide to cancel the whole subscription without any hidden charges whatsoever.
How to Market your Facebook Page for Free
Facebook is one of the most effective places where you can get the word out about your products and services.
Billions of monthly active users use Facebook, which means there are so many people you can reach when you market your Facebook page.
Therefore, like most business owners, it is understandable that you are looking for ways you can increase traffic on your page and improve awareness to get your business recognised.
It is also understandable that while doing this, you are careful of your finances, so you want something easy on the budget or free. There are a few ways you can achieve this.
Be Consistent with Quality Content
This is arguably the best way you can market your Facebook page for free. If you do not want any paid promotion, consistently posting quality content will yield great benefits in the long run.
When your content and posts are of great quality, people will find it useful and will come to see what more you have to offer. This will increase traffic on your Facebook page.
It does not always have to be related to what you do; as long as it is what people would be interested in. This is why some people post funny videos and memes as well as motivational quotes on their pages.
Although you do not have to spend money to be consistent with your posts, it does take a lot of work and time to post quality content regularly.
You need to dedicate a lot of work to your posts if you want them to draw attention and increase traffic on your Facebook page.
This could draw you from the primary target of selling products. You don’t want to be trying so hard to get new customers while losing the ones you already have.
With Zebrabuzz, you get access to a tool that helps you automate your posts so that you don’t have to do them manually. You can schedule the post you want to post for each day for the next year or more.
Therefore, the quality posts keep on going live while you concentrate on securing the customers that come to your page.
This tool can also post to more social media platforms like Twitter, Instagram, LinkedIn, Pinterest, and as many platforms. This means you will market not only your Facebook page but also other platforms you are on all for a token.
Offer Promotions and Contests
Hosting Facebook giveaways and contests will increase traffic which means more users get to see your page. This will help to market your Facebook page.
While you are not paying any money, it may cost you some things like the prize for the winners.
However, if you don’t want the contests and promotion to cost you much, you could only offer discounts and promos like the conventional “buy one, get one free,” or other forms of giveaways and contests.
Also, ensure anyone who wants to participate must first like your page. Another smart thing to do is to ensure the contests are fairly easy so more people will participate.
Remember, you’re doing it for the traffic this time.
Share Customer Feedbacks
By sharing your customer feedback, you are also marketing your Facebook page…for free. Positive customer feedbacks are good for the credibility of your business.
When users see that other people and their friends are patronising you, they will be more encouraged to check your business out.
Engage Customers Interactively
Another way to market your Facebook page for free is by constantly engaging your customers. Increasing traffic on your page also requires you to keep the ones you already have happy and interested in your page.
In your engagement, try to be friendly and conversational, but do not throw professionalism out the window.
Do not be the business that ignores customers’ questions, comments or queries and do not keep them waiting too long as well.
However, this could be a very tedious task for you. Trying to balance selling with constantly replying each comment and message is more difficult than it sounds.
This is why the Zebrabuzz chatbot is available 24/7 to interact with your customers in real-time. The chatbot is also equipped with the latest version of artificial intelligence.
With machine learning in the chatbot, it can learn new words and expressions on its own to improve the experience of your users.
It also has semantic comprehension, natural language understanding, generation and processing to be able to decode human queries as well as replying them in words and expressions that can be understood.
There are so many other features on offer with the Zebrabuzz marketing tool. It is time to automate marketing your Facebook page to reach the millions of customers waiting for you on Facebook.