What is one of the essential tools for marketing today? Facebook Messenger. The reason is that it has a huge user base spanning up to more than a billion monthly users monthly. The most notable (yet disappointing) reality about the Facebook messenger is that it is...
What is one of the essential tools for marketing today? Facebook Messenger. The reason is that it has a huge user base spanning up to more than a billion monthly users monthly. The most notable (yet disappointing) reality about the Facebook messenger is that it is...
The use of mobile devices peaked in 2019, with over 5 billion active users. This has presented a lot of advantages for businesses. Coupled with the existence of instant messaging apps such as Facebook Messenger, businesses can now easily engage and interact with most...
The style with which we connect and engage on the internet has undergone a series of changes. Communication on social media is characterised by a sense of immediacy, personalisation and tailor-made experiences. Traditional means of engagements cannot offer this...
Conversational marketing utilises chatbot and personalised messaging. The aim of conversational marketing is to facilitate authenticated interaction and value-centred communication across all consumer channels. So why should businesses adopt conversational marketing?...
