Conversational Marketing on Social Media

Conversational Marketing on Social Media

The style with which we connect and engage on the internet has undergone a series of changes. Communication on social media is characterised by a sense of immediacy, personalisation and tailor-made experiences. Traditional means of engagements cannot offer this...
What is the Future of Conversational Marketing

What is the Future of Conversational Marketing

Conversational marketing utilises chatbot and personalised messaging. The aim of conversational marketing is to facilitate authenticated interaction and value-centred communication across all consumer channels.  So why should businesses adopt conversational marketing?...