How Does Messenger Marketing Work?

How Does Messenger Marketing Work?

Last year alone, the number of people with mobile phones crossed five billion. This is  fantastic news for businesses because there are lots of opportunities. Instant messaging apps like WhatsApp and Facebook Messenger have made customer engagement and interaction...
What is Conversational Marketing

What is Conversational Marketing

There are several styles of marketing which you can use to drive your buyers through your purchase funnel. The best is conversational marketing because it is highly effective, quick, cheap and has the ability to create a positively unique experience for your customers...
Conversational Marketing on Social Media

Conversational Marketing on Social Media

The style with which we connect and engage on the internet has undergone a series of changes. Communication on social media is characterised by a sense of immediacy, personalisation and tailor-made experiences. Traditional means of engagements cannot offer this...
What is the Future of Conversational Marketing

What is the Future of Conversational Marketing

Conversational marketing utilises chatbot and personalised messaging. The aim of conversational marketing is to facilitate authenticated interaction and value-centred communication across all consumer channels.  So why should businesses adopt conversational marketing?...