Whether 300,000 or 400,000, there is no specific number to how many chatbots are on Messenger, but you can have an idea of the range the current number falls under.
Although that number may look large to you, they are still significantly underused.
Chatbots on Messenger are more or less the fastest growing means of connecting effectively with your customers on the internet.
Four years after Facebook introduced chatbots, there are still many who do not know about this breakthrough innovation. Some know, but do not know the extent of its capabilities.
There are many chatbots on Messenger, but only a few are capable of achieving desired results.
It is rare to get an effective chatbot, only those that combine varying forms of AI such as machine learning, natural language processing, and semantic comprehension are the best possible option.
Many chatbots are on Messenger, but choosing smart bots like Zebrabuzz that assures you 95% open rate will boost your business sales significantly.
Presently, no other bot offers this much sureties as regards open rate, and if there are, the price is incomparable to the low cost that is offered by Zebrabuzz.
Do Chatbots Work On Messenger?
Presently, Facebook data confirms that businesses and customers share up to 8 billion messages daily.
With a recent study confirming that 75% of your customers are more likely to message than email or call you, having a chatbot on Messenger will be a wise choice to make.
Of the 8 billion messages per day that Facebook data confirms, chatbots have answered 80% of customer questions.
Imagine having a highly intelligent, user-friendly chatbot that gives personalised recommendations, and scheduling help do 80% of your job most efficiently.
The Zebrabuzz, for instance, will do the above and also engage your customers, provide answers to their questions, send bulk SMS and emails and even sell your products for you while you sleep!
Those are merely a tip of the iceberg to what chatbots on Messenger offer, and with over 1.3 billion people actively using Messenger per month, you already have the market.
How do you use Chatbots on Messenger?
As you examine how many chatbots are on Messenger, you also need to know how to use them
Whether you are new to chatbots or you need more information about them, learning how to take advantage of these bots effectively is important to your business and your customers.
Below are some of the key ways to effectively use Chatbots on Messenger.
Use Messenger Chatbots to Build Awareness
Besides having conversations and sending broadcasts, also use your chatbot to build awareness about the other services you may offer that they do not know about.
For example, you may have a Women’s accessory store but just added Men to the franchise; use your chatbot to let your customers have the update.
They may also know about it but need more information. To this end, you can use your welcome message to achieve this.
Use it to improve your Customer Service and Satisfaction
Increased sales are a function of increased conversions which happens when you use chatbots on Messenger.
However, while it brings increased conversions, customers must be kept happy. This can be achieved by using your bot to improve their experience and service.
No one needs to tell you that a happy customer will always come back. A customer that gets an immediate response to a question or an enquiry will surely stick around.
Providing excellent customer services will set you apart from your competitors in whichever sector you find yourself. How then do you use your chatbot on Messenger to achieve this?
Integrate the Frequently Asked Questions (FAQs) received over time into the chatbot while building it.
It would help if you also found a way in which your customers find answers to them through your bot, and there is no better way to do it than offering multiple-choice responses.
These responses will then gradually be narrowed down to one question.
A chatbot like the Zebrabuzz uses natural language processing. Therefore, you will not have to be worried your subscribers may not understand.
By providing an immediate and accurate response to your customers on Messenger, you reduce the chances of them moving to patronise one of your competitors.
Use it to send Broadcasts
Another effective way of using your chatbot on Messenger is by using it to send broadcast messages to subscribers.
Besides engaging and responding to your customers, Zebrabuzz will send broadcast messages for you.
To effectively reap the benefits of this feature, news about your business, especially those that relate to limited offers, massive deals and any content you feel they will find interesting.
However, when it comes to broadcast messages, you must be careful. It may be best to ask if they will be interested in receiving first-hand offers and news from you.
Use Catchy Welcome Messages
You are more likely to hang around an organisation when the receptionist is warm and catchy. The same applies to the welcome message your chatbot sends out on Messenger.
A well-designed welcome message should catch and hold the attention of your customer, especially new ones who may not know what your business is about.
A great way to start is building your chatbot such that it greets your customers using their first name. This is done immediately a Messenger conversation starts.
For example, after the short and precise welcome message, your bot asks for a name, and the user says “Kate”, ensure that your bot’s reply holds the user’s name.
Consider the following examples:
“Hello Kate, which of our services will you like to use today?” or “Hi Kate, how may I help you?” A list of options will follow these questions.
A Pro-tip for writing a welcome message is that you should not overdo it with texts. Using emojis and GIFS is not a bad idea.