Nothing shows commitment to customer experience than the implementation of chatbots, and there are several ways businesses can improve customer satisfaction with chatbots.
Imagine one had to queue 1 or 2 hours to get a cup of coffee. No matter how good that coffee is, many people will be tempted to leave the line and continue with your day.
Although patience is a virtue, not everyone is blessed with it. When a business can solve customer queries in record time, they greatly eliminate the risks of losing their customers to competitors.
Chatbots are revolutionizing the digital and online marketing space like never before. One of the biggest pluses that come with this innovation is the satisfaction it can give customers.
Customer satisfaction that chatbots provide is unmatched. One major reason why most businesses lose customers is because of poor customer service.
While there are many ways, you can improve your customer service to give users the satisfaction they deserve, implementing a chatbot, especially an AI-Powered one like Zebrabuzz, for example, is one way you will never go amiss.
Chatbots assure speed and efficiency, which are important ingredients in successful customer satisfaction. The speed and efficiency of bots cannot be compared to human resource personnel.
The days wherein you had to wait for a customer care representative to be free are over. Customers can have their queries solved in a matter of seconds to minutes nowadays, all thanks to chatbots.
There is a reason why bigwigs like Google, Facebook Messenger, Amazon, and many others have adopted the use of chatbots – they understand how important bots are in customer satisfaction.
While there are many, here are ways businesses can improve customer satisfaction with chatbots:
24/7 Customer Support
There was a time when businesses had opening and closing hours, well to some, not anymore. Why do you need to close when you can be available every time?
It is difficult, almost impossible to find human support that will be available round the clock without accruing extra costs in wages and overtime payments.
Chatbots, on the other hand, can engage your customers while you sleep. The feeling customers get when they are responded to swiftly and efficiently is important.
Customers need to feel that, to know they will get responses to queries and questions immediately.
24/7 customer support is one important way businesses can improve customer satisfaction with chatbots.
Customers will know you are committed to their experience when you are available to them at any time of the day, any time of the week.
Eliminating Language Barriers and Friction in Communication
Another way businesses can improve customer satisfaction with chatbots is by using them to eliminate language barriers.
Chatbots are primarily categorized into two:
While language barriers and friction in communication can pose one as one of the biggest threats to customer satisfaction, chatbots suffice.
Can you employ a staff that understands every language? I bet you could not!
However, with machine learning, natural language processing, a chatbot like Zebrabuzz, for example, can help eliminate problems associated with languages.
By implementing intelligent chatbots, you ensure you eliminate the risk of losing customers due to friction in communication.
Machine learning means chatbots can adapt and learn new things (words and expressions) on their own.
While communicating, chatbots store words and expressions that concern customer problems. This, in the long run, greatly improves their knowledge base.
Intelligent chatbots can, therefore answer questions for which they have not been trained because of machine learning.
Redirecting Queries to the Right Human Representative
Statistics have shown chatbots are capable of responding to 80% of customer queries effectively without needing customer intervention.
However, as much as they are intelligent in answering 8 out of 10 questions without needing humans, there remains the possibility of needing humans at one time or the other.
For this reason, it is advisable to have small human support. This does not, in any way, undermine the ability of bot.
When chatbots are unable to respond, they can redirect customers to human support. However, that is not all; they can redirect customers to the right representative based on the customer’s query.
Queries can fall under different categories: sales, marketing, appointments, and many more will be redirected to the right agents that should handle them.
Businesses can improve customer satisfaction with chatbots when customer queries are redirected to the right department. Such is the intelligence of AI-Powered bots.
Improved Customer Communication
Improving communication with customers is one-way businesses can improve customer satisfaction with chatbots.
Chatbots allow you to know your customers better. They can ask questions about customer preferences, and this will, in the long run, help serve customers better.
When data is gathered about what your customers want, it makes it easier to serve them better. You are in this regard, improving customer satisfaction.
The ads you send out, the content you give each customer will be relevant to what they want, and by so doing, you are improving communication with your customers.
When communication with your business is seamless, you have taken a big step in improving customer satisfaction.
Chatbots are an effective tool for gathering feedback from your customers. Feedbacks are what your customers think about your services, and they are what and where you need to improve on and be better.
Businesses can improve customer satisfaction with chatbots when feedbacks are gathered and worked upon.
When feedbacks are gathered, and you see what your customers feel about your services, you get to know where you need to be better to serve them better.
The next time they are coming to patronize you, these changes would have been effected, and chatbots would have successfully helped you improved your customer satisfaction.
It is a customer’s joy to quickly find what they are looking for in a store without wasting time.
It is even a bigger joy when what you are looking for is brought right to you and laid off the board for you.
Through blasts, bulk SMS, email marketing, and web ads, chatbots will deliver your services to new and existing customers.
Not only will they deliver content, but it will also be the ones that are relevant to each user.
Chatbots will use their intelligence, and the information gathered from user data to deliver what each client is interested in, and this will no doubt improve customer satisfaction.
Speed and Efficiency
The efficiency of chatbots is unmatched, and not only will they do the job effectively; they will do it with some speed that is incomparable to any human assistance.
In our everyday life, you will find out people prefer things to be done quickly, especially when dealing with fellow humans.
The same applies here; your customers want their problems, inquiries, and questions solved quickly and effectively.
Customers will be satisfied and will always come back when they are certain what they desire will be given to them when they want.