September 23, 2020 
Using social media to promote your business is one of the veritable tools of getting your products and services to your customers.
Nowadays, social media has become an established tool that all marketers must be able to use. The reasons are not hard to understand; almost everyone in any age group uses social media today.
This means no matter what your business is, a very respectable number of your customers use social media.
While the way they use it and the amount of time they spend on it may differ, it cannot be overemphasized that marketers and business owners must find viable ways to use social media to promote business.
Most of your customers either use social media for work or leisure. That means they end up spending enough time there for you to use the platform to reach out to them.
Gone are the days when email marketing was one of the few ways of promoting business. While that has not been completely erased, there are better and more effective ways to promote businesses today; hence, social media.
With the proliferation of many platforms under it and the use by many customers, it has become important for you to use social media to promote your business.
Nevertheless, like many other approaches to business promotion, it must be done right to be effective.
The purpose of promotion is to reach your target audience. If you do not do it well, you will find your products and services are being ignored as it is only being viewed by people who do not need it.
Before going into all the ways you can use social media to promote your business effectively, it is worth mentioning that chatbots can help with the majority of the work for you.
AI-Powered chatbots like Zebrabuzz, for instance, can integrate with major social media platforms to help promote your business even while you sleep.
How then can you achieve this and use social media to promote your business effectively? Let us examine a few ways you can do this.
Use the Right Social Media Platforms
Have a Very Detailed Profile
Link to Other Socials
Use Video
Develop and Use Branded Hashtags
Contests and Giveaways
Build a Community
Use Targeted Ads
Use The Right Social Media Platforms: Create Profiles On Multiple Platforms
Although there are countless social media platforms out there, it does not mean you have to be on all of them,
While it is ideal to create profiles on multiple platforms and as many as possible, you must ensure they are relevant platforms.
Sites spring up every day so you must choose right to be able to use social media to promote your business effectively.
Consider the possibilities of finding your customers on the platforms you choose to use, and if the platform you choose is well-known.
You can as well conduct a survey to help find out the sites that most of your customers use.
Most businesses and marketers nowadays use AI-Powered chatbots like Zebrabuzz to garner information like this effectively.
Another way you can choose the right platform is by analyzing what your business is about and finding social media platforms that suit it.
For instance, it is smart for a company that relies heavily on videos to use YouTube.
Other popular social media platforms where you can find your customers include Facebook, Twitter, Snapchat, Instagram, and many others.
Have a Very Detailed Profile
Another smart way to use social media to promote your business is by creating a very detailed profile.
Let your customers read your profile and get useful information from it. If you regularly get questions like when are your opening hours, what is your website or contact details, and many others like this, it may be that your profile is not well-built.
While your profile cannot contain all the details about your business, do ensure the most basic ones are properly sited.
Link to Other Socials
Another effective method you can employ to use social media to promote your business is linking each social media page to others.
Always ensure you let your customers know you are available on other platforms. While many people use social media, most have a particular one they use more often than others.
Therefore, by first having multiple platforms, on each one, provide links to others. In this way, you provide the opportunity for your customers to choose where they prefer to reach out to you.
You can provide links to other socials on your profile, after attending to a customer, on new posts, on adverts, and any other chance you get.
Use sentences like Follow us on Twitter, Snapchat etc.
Use Video
Video content has consistently been one of social media’s most shared contents for a long time now.
People remember video contents more than other kinds of contents because they get to see. Not only do people relate to it more, but they also engage with it.
In any way, you want to use social media to promote your business, ensure you make use of video content is part. It can also be used to call your customers to action.
If you want more proof about how video content keeps booming, in terms of active users, YouTube is only bested by Facebook according to recent studies.
Why else do you think Instagram introduced IGTV? How about TikTok? You cannot afford to sleep on video contents any longer.
In fact, you are not promoting your business on social media properly if you are not using video contents.
Develop and Use Branded Hashtags
Another way you can use social media to promote your business is by creating brand hashtags. These hashtags will be unique to your business, and they can be used to find you and your posts quicker.
You can also use these hashtags as a requirement on your contests and giveaways. Once many customers use these hashtags, who knows? You may even start trending!
Contests and Giveaways
This is one of the most effective ways of improving brand awareness on your socials. To effectively use this to promote your business, ensure these contests and giveaways are very or fairly easy to enter.
By making the contest and giveaway easy to enter, you are increasing the possibility of more people participating, thereby increasing traffic.
PRO TIP: It could prove smart to tell each participant to follow another or all of your pages on socials as a requirement for entering the contest. Winners can then be chosen at random.
Build a Community
Building a community on social media can also be effective in promoting your business.
Although it is nice to find as many customers as possible, you should also focus on your existing and repeat customers.
These customers are more likely to repost, like and share your contents. Once you identify them, you can build a community around them, interact with their tweets and build loyalty.
Remember, once they are loyal to you, they will always refer people to you.
Use Targeted Ads
Finally, you can as well use targeted ads on social media to promote your business. This feature is offered by platforms like Facebook, Twitter, and the likes.
This way, your advert is targeted and seen by a particular demographic of users you will decide. Although they are paid for, if done right, they can bring huge benefits to your business.
While there are many ways to use social media to promote your business, these are some of the best ways to do it.
Read More: What is a Facebook Messenger Chatbot?
