Chatbots have not only changed the way the internet is being used, but it has also improved online marketing; this is why companies use chatbots and continue to use them more each day.
Whether you know it now or you do not know it yet, chatbots are the future of businesses and marketing.
There are many things chatbots can do for companies that it sometimes sounds too good to be true.
It gets better for companies that use chatbots that make use of the latest and most improved artificial intelligence available, like Zebrabuzz, for example.
With over 300,000 bots already on Facebook’s instant messaging platform, Messenger, it is only a matter of time before it completely engulfs the whole market.
There is no better time for companies to use chatbots than now, and only less than 1% of businesses have taken advantage of this innovation, there is no better time to build one for your company than now.
Companies use chatbots for so many reasons that will be discussed.
If you were offered something that could reduce your costs of production and while doing that, increase productivity as well as sales at the same time, you would think it impossible.
Chatbots will do this and more. The above scenario is only a dream for many businesses but already a reality for few who have taken the advantage and moved ahead.
What then are the reasons why companies use chatbots? First of all, do you fully know what chatbots are? Let’s take a brief look.
Read: What are the Benefits of Chatbots to a Business?
What are Chatbots?
Chatbots are advanced automated relational robots that converse with users of different relational platforms like Facebook, Emails, Websites, amongst others.
A chatbot is an artificial intelligence computer program that can simulate conversations with a user on websites, mobile applications or instant messaging platforms.
You would have heard about them briefly for some time. Indeed, chatbots have been around for years but only recently gained popularity as businesses started seeing their benefits.
Facebook launched its chatbot for Facebook Messenger and within that space of time, and as at this writing, there are already over 300, 000 bots – still, they are underused.
The objectives of two companies may be to satisfy customers; the way in which they employ their chatbots could be quite different.
That is, although the goals are similar, companies use chatbots for quite different reasons.
Reasons Why Companies Use Chatbots
Some of the reasons will be examined below:
Speed and Efficiency
It is a bot, so you need not too many explanations to know why it is fast. Their speed and efficiency are one of the reasons why businesses and companies use chatbots.
Chatbots are quick to respond and engage customers with an immediacy that is incomparable to anything a human representative has to offer.
As a result of being AI-powered featuring machine language, natural language processing, understanding, and generation as well as semantic comprehension, chatbots are very efficient in dispatching their duties.
Not to disrespect any profession, but a well-designed chatbot can function in the capacity of a whole marketing team and do their work comfortably. Yes, they are that efficient.
Businesses and companies use chatbots because they have realised once they switch to this innovation, it simply means they always be available.
Nothing creates a sense of commitment to customer satisfaction than being available always. The availability of chatbots is unmatched, and companies are taking advantage of this.
It is safe to say no human employee can ever be available 24 hours a day, seven days a week. This and more is what chatbots offer, which is why businesses are making use of them.
A Boost And Improved Reputation
Chatbots oil the wheels of progress of any company that uses them.
How do you feel when you are responded to as fast as possible and getting the right responses that lead you closer to what you want?
Chatbots beautify the communication process and eliminate the annoying situations of an online audience having to wait for responses.
In their little but impacting way, chatbots help in securing and maintaining customers with its timely and effective relational intelligence.
Need to know more reasons why companies use chatbots? There is more!
Increase in Leads Generation
For any organisation, business, or company, leads are paramount; they are the potential customers.
Therefore, it will not come across as a surprise to find companies looking for something that will help then get more customers.
This search has led them to chatbots and what a solution it is!
Averagely, you are expected to have about 70% open rate when using chatbots, use Zebrabuzz, and you boost that to about 95%; herein lies the beauty in chatbots.
95% open rate compared to the 10% email marketing offers you; surely, you would not fault companies and businesses for using chatbots.
Customers want nothing other than solving their problems and being fast while you do it.
Since chatbots offer speed, efficiency, intelligence, and availability, customer satisfaction is guaranteed.
Companies use chatbots to achieve customer satisfaction. It is not rocket science to figure out a happy customer will always come back.
Therefore, this is why companies strive to do all that is within their power to ensure customers are always satisfied.
Well, look no further than chatbots as they will do it, and do it with some aplomb.
Every business will jump at the chance to reduce costs of production so long quality in production, and profits either stay the same or increase.
Chatbots will reduce cost, especially in human resources and at the same time, still increase profits.
With it being able to simulate conversations like a human, sell products, and solve customer grievances, chatbots help reduce costs, especially those you spend on wages.
However, it is not a bad idea to have a small backup team in case a user requests for a human representative, but since reports confirm chatbots solve 80% of customer problems, there is little or no need to worry.
Although, some chatbot’s installation costs may be high, in the long-run, the benefits they bring outweigh these costs and maintenance.
Versatility and Multitasking
The versatility of a chatbot is unmatched. You will be hard-pressed to find a human employee that will willingly work in multiple areas and still run on the same costs or wages.
Chatbots can be used in a variety of places in your business.
Advertising, customer service, customer orders, scheduling appointments, giving clients reminders are just a few of the many units a chatbot can be deployed.
Chatbots can also respond to as many customers as possible at a time without feeling the need to rest or take a break! And with endless patience, there is no need to worry.
These and many more are reasons why companies use chatbots in today’s market to gain grounds over their competitors. What are you waiting for?