There is a lot of buzz around the chatbot industry, and it has become the preferred marketing strategy of many marketers today. For all chatbots offer, the hype is justified. Chatbots can be available round the clock and used to communicate with users in real-time. As...
As competition in online marketing is at an all-time high, there is a need for you to refine your marketing and customer support. This is to ensure a different and better type of service that will, in the long run, boost conversions. Omnichannel is an approach to...
Social media marketing is integral to businesses. It is a cost-effective way for brands to develop huge awareness for themselves. As small businesses usually have limited budgets, social media marketing is also a great way of being able to reach many people without...
Many marketers do not know how much to allocate for social media marketing and most end up spending too much. Budgeting for small businesses can be tricky, and it is understandable. Studies show that up to 50% of small businesses fail within the first five years. This...
Whether you are a startup or looking for ways to improve your sales and publicity, there are many effective marketing channels that you can adopt. The good thing about these channels is that you do not have to choose one. It is possible to combine, if not all, more...
Social media is a great place to market your products. With billions of active users, you already have your customers waiting for you. There are many ways marketers use to increase traffic and conversions on their social media pages. However, many business owners and...
It is no longer a secret that social media plays a significant role in any customer service strategy a business wants to employ. The size of the users is a clear indication as to how much people prefer social media platforms to any other form of communication....
About 50% of small businesses fold up within the first five years, and this is largely due to money-related issues. Small businesses face a lot of financial problems, and while some of them could do little about it, many have fallen because they simply spent too much...
Social media has given customers an easier and flexible way to send in comments and reviews, be it negative or positive. By simply navigating to a business’ page, they can leave comments under their posts or by sending a direct message. Brands usually have a...
The impact social media can have on your brand’s customer service cannot be overemphasised. Many 21st-century businesses have realised this and are beginning to concentrate more on social media customer service. However, only a few are using social media to its...
